Our Journey to Create a Sustainable and Ethical Surf Clothing Brand
Founded with the dream of creating a brand that celebrates the culture and community of Santa Barbara, California. As surfers and artists, we are driven by a shared livelihood and a passion for creativity and artistic value. We believe that there is no better representation of the California coast than our brand.
Our focus is on providing high-quality, eco-friendly, and comfortable surf clothing. We aim to create a space for anyone who is inspired by the Gold Coast of California, which stretches 25 miles along the coast from Carpinteria to Goleta. Our brand is inspired by a diverse community of surfers, musicians, travelers, and artists, and we hope to transform the way we interact with each other and make a positive impact on the local surf lifestyle we lead.
In this blog post, we'll share our journey to create a sustainable and ethical surf clothing brand, and the values and vision that drive us. We'll share personal anecdotes, statistics, and resources to illustrate our commitment to sustainability, ethics, and community, and inspire you to join us in creating a brand that makes a positive impact on the environment and the people who wear our goods. Whether you're a fan of our brand or new to it, we hope you'll find something to connect with and be inspired by.
Sustainability is at the heart of everything we aspire to do. From the very beginning, we have been committed to conducting our business in a manner that minimizes the impact of marine plastic pollution and reduces the use of fossil fuels. We believe that it is our responsibility to prioritize recycled content in our packaging, and to make it as reusable and recyclable as possible. That's why we work with a sustainable packaging company that shares our values and responsibilities, and why we prioritize 100% recycled poly mailers for shipping on selected items.
In addition to minimizing our environmental impact, we also strive to bring more sustainable responsibility to the coast and the surf culture. We believe that by setting an example and inspiring others to take the sustainable path, we can make a positive difference for the natural environment and the community. We are not perfect, and we know that there is always room for improvement. But we are committed to working hard to improve the way we produce everything we make, and to create a brand that celebrates the culture and community of Santa Barbara.
According to the United Nations Framework Convention on Climate Change (UNFCCC), the shipping and logistics industry is responsible for about 2.5% of global greenhouse gas (GHG) emissions. By choosing 100% recycled poly mailers for shipping, we can reduce our GHG emissions and contribute to the fight against climate change.
We are also committed to engaging with our customers and stakeholders in a responsible and ethical way, and to supporting organizations and causes that promote overall health of the planet.
We hope that through this blog post, we have inspired you to connect with our brand and its values, and to join us in creating a brand that makes a positive impact.
